May 21-27th is Canadian Babywearing Week and today Health Canada and the Baby Carriers Industry Alliance (BCIA) launched “Visible and Kissable,” an educational campaign for parents and caregivers to promote the safe use of baby slings and soft infant carriers. Baby slings and carriers are popular products that allow parents and caregivers to keep their baby close by as they go about their daily routine, but the improper use of slings and carriers has led to serious injuries and, in some cases, the death of babies in Canada and the United States. “This campaign will help to educate parents and caregivers about safe babywearing and allow everyone to continue to enjoy the benefits of this practice,” said Britt Pegan, Baby Carriers Industry Alliance.